Journal #11

Design Matters talk with Jennifer Morla

Debbie Millman is a partner and president of the design division at Sterling Brands, one of the leading brand identity firms in the country. Millman is president of AIGA, and chair of the School of Visual Arts’ master’s program in Branding. She is a contributing editor to Print magazine and host of the podcast “Design Matters.” She is the author of How To Think Like A Great Graphic Designer (Allworth Press, 2007), The Essential Principles of Graphic Design (Rotovision, 2008) and Look Both Ways: Illustrated Essays on the Intersection of Life and Design (How Books, 2009).

Design Matters is a show where different designers are interviewed about their views on different things and their experiences.

The talk i chose:

Artist and designer Jennifer Morla is President and Creative Director of Morla Design in San Francisco and is the 2010 recipient of graphic design’s most honored award, the AIGA Medal. Her work is part of the permanent collections of MoMA, SFMoMA, the Smithsonian Museum, the Denver Art Museum and the Library of Congress.

Jennifer Morla's clients have included Apple, The New York Times and Levis. In this audio interview with Debbie Millman, Morla talks about why she set up shop in San Francisco instead of in her home town of New York, her collaboration with Andy Warhol, and the qualities of effective design.


This talk was fun to listen to because it was interesting to listen to her experiences. Also because I am familiar with a lot of the things she worked on. For example some of the shows that were on PBS when she worked there.