Tuesday, September 28, 2010
Old style is considered a warm or friendly font, and the main characteristic is the low contrast with diagonal stress
-Established in 1475
-based on handwriting
- shorter x-height
Examples: Bembo, Caslon, Garamond, Jensen, Palatino
Transitional - a refinement of Old Style forms. Forms the transition between Renaissance Old Style and Modern Typefaces.
- Established in 1750
- very slight diagonal stress
- bracketed serifs
Examples: Baskerville, Caslon, Perpetua, Times New Roman, Bell
Modern - (also known as Didone)
Arose with the distribution of copper and steel engraving techniques. The appearance is technical exact.
- established in 1775
- extreme contrast between thick and thin strokes
- no horizontal stress
Examples: Bodoni, Bauer Bodoni, Walbaum
Slab Serif - (also called square serif or egyptian)
designed to attract attention.
- established in early 1800's
- mono weight
- square ended serifs
Examples: Serifa, Rockwell, Memphis Clarendon, New Century Schoolbook
Sans Serif -
many types... Influenced by the Bauhaus Movement
- geometric - circular or geometric letters
examples: Futura, Foilio, Gotham, Avant Garde
- humanistic - more graceful, human appearance
examples: Gill Sans, Frutiger, Meta
- grotesque or grotesk - uniform
examples: Akzidenz Grotesk, Franklin Gothic, Univers, Helvetica
Wednesday, September 22, 2010
The first visual concepts project is ending quickly. Everything has to be finished in a week (Thursday the 30th). Some of my representations are ready to go while others still need some work. Hopefully it will all come together soon.
pictured above: shapes (circle, square, triangle), painterly, gestural, behavioral, and graphical
Monday, September 6, 2010
In my visual concepts class we were instructed to choose an animal that we would have to represent in 16 different ways. I chose a wolf because I have always found the animal very interesting.
So far we have worked on the first five representations of our animal.
1. A photo
3. Painterly, system of thick and thin strokes, calligraphic
4. Graphical, use only right angles, straight lines, and only two stroke widths
5. Can only use circles, triangles or squares.
Thursday I am hoping to nail down which sketches to use for each category, but I still have a long way to go before I am ready to make those decisions.
Univers was the first typeface in which the weights were classified with a numerical system (the Univers grid). Both Univers and Helvetica were released around the same time and were very similar, but Univers had a range of weights and Helvetica did not.
Frutiger's grid was first applied to the font family, Univers. Therefore giving us the Univers grid. It was a way to label type weights without the words bold, heavy, and light. It also tells the amount the type is condensed or extended.
Adrian Frutiger is a type designer. He has produced some of the most well-known and used typefaces. In all Frutiger has developed more than one hundred and seventy typefaces, including the typeface Univers. Frutiger was born in 1928 in Interlaken, Switzerland and at age 16 he started working as a printer’s apprentice. He then moved to Zurich and studied at the Zurich School of Arts and Crafts. After his schooling he moved to Paris and started to work at the Deberny & Peignot type foundry. At the same time he started to design his own typefaces. Then as a freelance typographer Frutiger designed logos, fonts, and the corporate image of numerous companies. In 1957 he developed the font Univers, one of the most commonly used standard typefaces. In 1969 he developed the Frutiger typeface for the sign system at the Charles de Gaulle, the Paris airport. This typeface was known for its readability because it is so clear, and it is now used for motorway signs in both France and Switzerland. Frutiger also taught typography and illustration at École Estienne and the École Nationale Superieure des Arts Décoratifs in Paris. He then returned to Switzerland after several years of teaching and worked with woodcuts.