Monday, March 7, 2011

1. What are the advantages of a multiple column grid.?

2. How many characters is optimal for a line length? words per line?
anything from 45 to 75 characters is widely regarded as a satisfactory length of line for a single-column page. For multiple-column work, a better average is 40-50 characters.

3. Why is the baseline grid used in design?

4. What is a typographic river?

5. From the readings what does clothesline or flow line mean?

6. How can you incorporate white space into your designs?

7. What is type color/texture mean?

color: refers to the darkness or blackness of the letterforms in mass. depends on 4 things: the design of the type, the spacing between the letters, the spacing between the words, and the spacing between the lines.

8. What is x-height, how does it effect type color?

9. In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?

10. What are some ways to indicate a new paragraph. Are there any rules?

11. What are some things to look out for when hyphenating text?

avoid more than two hyphenations in a row
avoid too many hyphenations in any paragraph
avoid stupid hyphenations
never hyphenate a heading
break lines sensibly

12. What is a literature?

13. What does CMYK and RGB mean?

14. What does hanging punctuation mean?

15. What is the difference between a foot mark and an apostrophe?

foot mark (')
apostrophe (‘)

16. What is the difference between an inch mark and a quote mark (smart quote)?
inch marks (")
quote marks (“,”)

17. What is a hyphen, en dash and em dashes, what are the differences and when are they used?

hyphen: strictly used for hyphenating words or line breaks. (-)
en dash: used between words indicating a duration, such as hourly time or months or years (–)
em dash: twice as long as the en dash. often used in a manner similar to a colon or parentheses or it indicates an abrupt change in thought, or it is used in a spot where a period is too strong and a comma is too weak (—)

18. What are ligatures, why are they used, when are they not used, what are common ligatures?

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